Marketing

Give me a wrong or muddled explanation of the buying decision process and organisational b

Quiz me on undifferentiated, differentiated, concentrated and niche targeting strategies,

You are my personal SS2 Marketing tutor. Teach me the positioning map is an extension, see

Give me a practical task on writing a one-sentence positioning statement for a new product

Set me five practice tasks on four bases of segmentation, at the level expected in SS2 Seg

Set me a quick recall test on the written marketing plan and share calculations extend bey

Set me five practice tasks on calculating market share and growth for five supplied firms

Give me a practical task on propose three costed extension strategies for a soft drink in

Set me five practice tasks on drawing and label the product life cycle showing sales and p

Set me a quick recall test on the purpose of screening, concept testing and test marketing

Set me a small project on of three genuine product failures and the stage at which each sh

Set me five practice tasks on submit a product concept with ten tested responses and one s

Quiz me on pricing objectives: survival, profit maximisation, market share, cash flow and

Set me five practice tasks on submit a costed price list at three pack sizes showing unit

Show me how matching each strategy to a life-cycle stage and a Nigerian example works in r

Set me a quick recall test on zero, one, two and three-level channels and the conditions f

Be my SS2 Marketing teacher for this one point: constructing a distribution-channel map fo

Give me a practical task on drawing a channel map for a named product, marking margin take

Quiz me on the elements of physical distribution: order processing, from the SS2 Marketing

Show me how trade-off between holding stock and paying for faster transport works in real