436 prompts matching "What marketing planning involves"
Real-life Nigeria: Writing a first-person account of their last purchase of a non-routine item
Show me how writing a first-person account of their last purchase of a non-routine item wo
Real-life Nigeria: Segmenting the Nigerian soft-drinks market on four bases with student contributions
Take segmenting the Nigerian soft-drinks market on four bases with student contributions o
Project task: Writing a one-sentence positioning statement for a new product aimed at the gap they identified
Give me a practical task on writing a one-sentence positioning statement for a new product
Let me explain: Calculating market size, market share and market growth from supplied data
Let me talk you through calculating market size, market share and market growth from suppl
Real-life Nigeria: Three market-share and growth calculations on the board, then students complete five more
Show me how three market-share and growth calculations on the board, then students complet
Practice set: Calculating market share and growth for five supplied firms and rank them
Set me five practice tasks on calculating market share and growth for five supplied firms
Let me explain: The four Ps and why the elements must be coordinated rather than set separately
I am going to explain the four Ps and why the elements must be coordinated rather than set
Spot my mistake: The width, length and depth of the product mix of a named Nigerian manufacturer
Give me a wrong or muddled explanation of the width, length and depth of the product mix o
Real-life Nigeria: Mapping the four Ps onto one product carried into the room
Take mapping the four Ps onto one product carried into the room out of the textbook. Descr
Project task: Tabulate the product mix of a named food manufacturer from pack evidence
Give me a practical task on tabulate the product mix of a named food manufacturer from pac
Practice set: The classification of twelve named products by type of consumer or industrial good
Set me five practice tasks on the classification of twelve named products by type of consu
Real-life Nigeria: Blind taste or handling test of two competing products to show the value the brand name adds
Show me how blind taste or handling test of two competing products to show the value the b
Let me explain: Applying extension strategies to a named Nigerian product entering decline
Let me talk you through applying extension strategies to a named Nigerian product entering
Real-life Nigeria: Curve and annotates cash flow at each stage from a worked example
Take curve and annotates cash flow at each stage from a worked example out of the textbook
Project task: Propose three costed extension strategies for a soft drink in maturity and rank them
Give me a practical task on propose three costed extension strategies for a soft drink in
Let me explain: Carrying out a concept test on a proposed product and revise the concept from the responses
I am going to explain carrying out a concept test on a proposed product and revise the con
Spot my mistake: The reasons why new products fail in the Nigerian market
Give me a wrong or muddled explanation of the reasons why new products fail in the Nigeria
Real-life Nigeria: Structured idea generation session producing twenty product ideas for a stated local need
Show me how structured idea generation session producing twenty product ideas for a stated
Practice set: Submit a product concept with ten tested responses and one stated revision
Set me five practice tasks on submit a product concept with ten tested responses and one s
Real-life Nigeria: Two cost-plus calculations and one break-even calculation on the board
Take two cost-plus calculations and one break-even calculation on the board out of the tex